Nirali
Mehta
Client: Zenberry Innovations Pvt. Ltd. 2018 Field: Brand Identity and Logo Design
Zanos
Zenberry Innovations Private Limited was born with a passion to bring to the world; product offerings; which are intuitive and become a natural extension of our behavior. Their design philosophy is simplistic and minimalist. Conceived and Incorporated in the USA, they derive their philosophy, approach, and attitude from all that is American. They have 3 core teams called - “TRINITY”. These teams have in them innovators, thinkers, technologists, and designers. Zanos is a reflection of the company’s design philosophy and engineering abilities that would have some of the most enthusiastically innovative bold products.
The Logo explores the spirit of enthusiasm and gusto by bringing together the three aspects of - design, technology, and innovation. The trinity is depicted in a simplistic yet symbolic form of a Triangle. It depicts the stable yet growing energy through this form. The ‘Z’ as negative space, forms 3 separate units that complement the same idea. A hint of an underline at the bottom of the Triangle reiterates the importance of the core idea for which the brand stands for. The typeface, straight and tall, compliments the edginess and the visual feeling of simplicity and strength.
The use of the triangle as the main form is an amalgamation of the key core values of Design, Innovation, and Technology integrated with the idea of enthusiasm. The explorations embodied either or all of those elements with minimalistic and abstract forms and colour schemes. From the literal depiction of circuit and plug to an arrow form, I wanted to symbolize sentiments of energy, play, and progression in a strong yet simple system.
Various combinations can be sued to depict the different products and their characters of them. Colour options make the logo flexible across various product categories.
