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Nirali
Mehta
Client: Stretchery 2018-2020 Field: Campaign concept & communication
Freedom in every fiber
The collection - Off The Grid, was inspired by the need to break free from a dependent lifestyle into a more self-reliant, sustainable & active lifestyle. The collection was conceptualized to strike a balance between functionality and design, capturing the possibility of doing more with less and representing freedom in every fiber.
Concept by Nirali Mehta & Jeenie Madan. Performed by Anisha Babbar. Shot by Karan Gulati & Nipun Sachdev. Edited & Directed by Karan Gulati
Organic Stories
An ode to a few wonder women. These remarkable stories featured some of our very own ambassadors from different walks of life.
Concept by Nirali Mehta & Jeenie Madan. Featuring Marley Reynosa. Shot by Karan Gulati & Nipun Sachdev. Edited & Directed by Karan Gulati
Once is not enough
Campaign design for the launch collection - Once is not enough.
The video was conceptualized to reiterate repetition as a key element to achieving goals. Repetition with focus and passion is the key to progress in mind and body. The collection was designed using patterns created with what we call as 'workout figurines'.
Concept & Direction by Nirali Mehta & Jeenie Madan. Shot by Karan Gulati. Edited & Directed by Karan Gulati
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